Pafaiteria

Brand identity and packaging design for Pafaiteria, a fresh dairy brand built around thick, smooth strained yoghurt. The brief was to create an identity that could compete on shelf through personality alone: warm enough to feel homegrown, bold enough to stand out in a crowded consumer market, and playful enough to build a genuine relationship with its audience. A chunky rounded display wordmark, electric lime against deep forest green, retro cartoon badge marks, a walking milk mascot, and flavour-led colourways turn each tub into a brand statement. The result is a brand that does not just hold yoghurt. It holds a point of view.